Unicorn in the Beef Business: Let’s meet NCBA leader, Russ Uselton!

For more than 60 years, ranchers have fueled beef demand through the Federation of State Beef Councils. States choose to invest voluntarily, supporting efforts at both the state and national levels.

Meet Russ Uselton, one of the Faces of the Federation.

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Janie ventures to the desert in Prescott, Arizona for cattle branding at the 7UP ranch with Penny Kasun & Dani Jeanne Lawrence.
Janie camps out on the historic YP Ranch with the operation’s matriarch, RanchHER Renee Jackson, her family, and a talented crew of cowboys as they wrap up part of branding season on their remote and expansive operation located on the state line of Nevada and Idaho.
Janie camps out at the remote State Line of Nevada & Idaho with Renee Jackson, wrapping up branding season at the historic YP ranch.

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