UNMC Chancellor, Dr. Jeffrey Gold to receive inaugural “Heartland Hero Award” from Rural Media Group

Dr. Gold 1280.jpg

Omaha, NE – April 24, 2023 – Dr. Jeffrey P. Gold, Chancellor of the University of Nebraska Medical Center, has been selected as the recipient of the inaugural “Heartland Hero Award” from Rural Media Group. This distinguished recognition honors Dr. Gold’s visionary leadership and unwavering commitment to serving rural communities.

“We are thrilled to present Dr. Jeffrey Gold with the inaugural Heartland Hero Award,” said Rural Media Group Founder, Patrick Gottsch. “Dr. Gold is a steadfast advocate for our rural communities here in Nebraska and around the country, and I wish to publicly extend my sincere appreciation for his work in bridging the gap between urban and rural healthcare. His exceptional leadership has had a profound impact on healthcare access and outcomes for farmers, ranchers, and Rural Americans and he deserves to be recognized and celebrated for these achievements.”

Over the past five years, Chancellor Gold has hosted “Rural Health Matters,” a live weekly program on RFD-TV. This platform offers rural viewers a direct line to engage with leading medical experts through an interactive call-in format fostering meaningful conversations tailored to their unique healthcare needs. Everything from living with diabetes in rural areas, to farm safety, to rural allergy triggers, to improving cancer care in rural areas is discussed on the show, and the subject changes each week.

Past guests include NIH Director Monica M. Bertagnolli, former NIH Director Francis Collins, former Director of NIAID Dr. Anthony Fauci, Senator Pete Ricketts, Senator Roger Marshall, Senator Bill Cassidy, former Senator Bob Kerrey, and FCC Commissioner Brendan Carr.

The Rural Health Matter’s initiative not only fosters direct connections between rural Americans and the nation’s leaders through live discussions, but it also raises awareness about the significant challenges in rural healthcare. The show has inspired informed decision-making at the highest governmental levels, ultimately leading to improved policies for rural healthcare and a better quality of life for rural Americans.

Rural Media Group Founder, Patrick Gottsch, stated, “Dr. Gold, thank you for your unwavering dedication and partnership with RFD-TV, shedding light on the unprecedented needs of rural Americans throughout the pandemic and still today. We look forward to more impactful shows advocating for rural communities, with the hope of driving meaningful change. You haven’t missed a single show in five years. Thank you for your remarkable commitment and the difference that you have made for rural Americans.

Make sure to catch Rural Health Matters

Airs Mondays at 5 PM CT

Related Stories
“Hee Haw,” “The Malpass Brothers Show,” and “Ray’s Roadhouse” – all for your Memorial Day viewing enjoyment!
Premieres Tue, 5/28/24 – 9 PM ET | 8 PM CT | 7 PM MT | 6 PM PT

More Shows
Every week on RFD-TV, “Total Team Roping” will bring you tips, training hints, and some inside knowledge to make your heading or heeling skills improve. Topics regularly covered include: horsemanship, groundwork, rope handling, practice techniques, equipment, horse care, catching and handling cattle – and much more!
For more than 20 years on the air during its original run, HEE HAW did more than simply make people laugh; it made an unforgettable mark on country music and became an American Institution.
Music & Entertainment Shows
First introduced to RFD-TV on Larry’s Country Diner, The Malpass Brothers, modern day troubadours, bring you their very own, brand-new show to RFD-TV. Viewers can enjoy traditional country music from the brother duo of Chris & Taylor Malpass, a featured celebrity guest on each episode, and loads of clever humor.
Music & Entertainment Shows
Ray’s Roadhouse is a weekly program featuring the music of Ray Benson and Asleep at the Wheel. Ray and his band Asleep at the Wheel has had a more than 50 year career in the music industry and over the years have earned nine Grammy Awards. The program also will feature guest performers such as Pat Green, Stoney LaRue and Kelly Willis.
Discover the latest in farm machinery with RFD-TV’s coverage of the National Farm Machinery Show. Explore innovative equipment and tools for modern agriculture.
Celebrate FFA Week 2024 with RFD-TV! Join us for special coverage honoring the achievements, leadership, and impact of Future Farmers of America.
Dive into RFD-TV’s exclusive digital music content! Experience the best in country, bluegrass, Americana, and more! Only on RFD’s Jukebox.
Agriculture Shows
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Rural Lifestyle Shows
RanchHER profiles the extraordinary women of the ranching industry — highlighting their grit, grace, and glory.