Vital Farms is launching a new food traceability program according to a press release. Every consumer of Vital Farms eggs will now have the ability to see the small family farm from which their eggs were laid. All it will take is the click of a button.
“At Vital Farms, we are committed to providing food people can trust. Traceability is a natural extension of this commitment. We began pasture-raised egg farming over a decade ago and want to make it possible for consumers to see and appreciate the small family farms that their eggs come from,” said Russell Diez-Canseco, President and CEO of Vital Farms.
All you need to do is pick up a carton of Vital Farms eggs, enter the farm name printed on the carton at vitalfarms.com/farm and you get a view of the farm your eggs came from.
“We want everyone to enjoy seeing hens doing what they do best - roaming the pasture, foraging for insects, sampling seasonal grasses and maybe relaxing in the shade,” said Becca Simmonds, Associate Brand Manager and traceability project lead for Vital Farms. “Each partner farm is unique, but they all offer abundant outdoor space that meets our leading standards for the hens, all year-round.”