WATCH: The Cowgirl Channel Launch Party

The Cowgirl Channel made history on March 1 as a new television network centered around women in western sports officially launched nationwide on DISH Network 269 and Sling TV. In order to watch the festivities in full, start the above video at the six-minute mark.

To celebrate the historic launch, The Cowgirl Channel hosted a cowgirl chic celebration in the Fort Worth Stockyards, kicking off March and Women’s History Month in style. Mayor Mattie Parker was in attendance to proclaim March 1, 2023, as The Cowgirl Channel Day in Fort Worth. The event also highlighted the network’s executive team along with guest speakers Kit Moncrief, President of the Cowgirl Hall of Fame and Museum, and Jimmie Munroe, President of the Women’s Professional Rodeo Association.

After a ribbon-cutting ceremony, live music was be provided by the Quebe Sisters, followed by a Western Runway fashion show.

The Cowgirl Channel is the latest television network operated by parent company Rural Media Group, owned by the Gottsch family, who also own The Cowboy Channel and RFD-TV. It was 22 years ago that Rural Media Group founder Patrick Gottsch launched RFD-TV to serve the needs and interests of rural America. Five years ago, RMG then launched The Cowboy Channel in response to the demand and growth of western sports.

And now, Rural Media Group has expanded its coverage of western sports even further with the launch of The Cowgirl Channel. Women’s western sports is experiencing explosive growth, and the volume of compelling content far exceeds the time available on The Cowboy Channel and RFD-TV. The Cowgirl Channel allows Rural Media Group to bring never before seen events to television, such as the Cowgirl Gathering and Art of the Cowgirl. Further, The Cowgirl Channel will provide additional live rodeo coverage and programming featuring women who love the western lifestyle, including Rodeo Queens, Grit & Grace, FarmHer, RanchHer, and soon to launch, Women’s Western Sports Roundup.