Watch the July 4th Marathon for #TheAmerican on The Cowboy Channel


July 1st, 2017

This independence day, watch a full twenty-hour lineup of all four years of RFD-TV’s The American finals on the newly launched, The Cowboy Channel. Originally broadcast live from AT&T’s Stadium in Arlington, TX, viewers will be able to relive the glory of the 2014, 2015, 2016, and 2017 competition. See four years of all the gut wrenching action as the best of the best compete to win the purse at the world’s richest one-day rodeo. It’s an ALL AMERICAN Marathon. All day. All night. Only on “The Cowboy Channel.”

The full programming line-up is as follows:

  • 6 a.m. – 11 a.m. – 2014’s The American
  • 11 a.m. – 4 p.m. – 2015’s The American
  • 4 p.m. – 9 p.m. – 2016’s The American
  • 9 p.m. – 2 a.m. – 2017’s The American

Get full details on the 2018 event, a list of upcoming qualifiers and more at For more information and the full programming lineup, visit