“We have to stay relevant": NCBA weighs in on the value of the Beef Checkoff Program

“This is one way that cattle producers can make sure they have a serious voice in promoting and defending their own product in the marketplace...”

Ag groups are underscoring the importance of Checkoff Programs. It comes after a group called Farm Action requested the Department of Government Efficiency take a close look at the programs.

Ethan Lane with the National Cattlemen’s Beef Association spoke with RFD-TV’s own Tammi Arender on the Beef Checkoff, the benefits to producers, and what farmers need to know.

Related Stories
Transporting pollinator colonies—primarily honey bee hives—is a major logistical operation in U.S. agriculture. Costs can vary widely depending on distance, fuel prices, labor, and timing.
Jake Charleston from Specialty Risk Insurance Agency recapped an Oklahoma auctioneer contest and recent industry events, showing how stakeholder feedback helps insurers gauge market conditions and risk management needs.
Pat Hord with the National Pork Producers Council joined us to recap producer meetings in Washington and discuss key policy priorities including Prop 12 and agricultural labor.
Cattle-on-Feed is down on the year in the USDA’s April report, with lower placements and marketings signaling tighter feedlot activity.
Groundbreaking Marks Next Major Milestone in Strengthening U.S. New World Screwworm Preparedness
A new partnership with the Montana Beef Council is bringing protein-packed refuel stations to high school sports tournaments across the state.

Agriculture Shows
Hosted by Scott “The Cow Guy” Shellady and RFD News Markets Specialist Tony St. James, Commodity Talk delivers expert insight into the day’s ag commodity markets just before the CME opens. Only on RFD-TV and Rural Radio SiriusXM Channel 147.
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.
Everything profits from prairie. Soil, air, water — and all kinds of life! Learn how you can improve your land with prairie restoration, cover crops and prairie strips, while growing your bottom line.
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.