What farmers need to keep in mind when branding their operation

While branding a farm is a vital initiative for certain ag operations, it is a concept that may be in its infancy for some farm owners.

Shaun Haney, the host of RealAg Radio, speaks with RFD-TV’s own Tammi Arender on what farmers need to worry about, some examples for building your brand, and how much control you have on your brand.

“Thinking about what your brand is as a farm can really make a difference when it comes to the business opportunities that come your way,” Haney states.

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