FarmHER + RanchHER is sponsored by:

5th-Gen FarmHER Grows Sweet Baby Broccoli in California’s Salinas Valley

FarmHER Kate Hitchcock joined us on the Market Day Report to discuss the upcoming episode of the show where Kirbe and the crew visit her family’s produce operation in California’s Salinas Valley, which premieres tomorrow, Sept. 24 at 9 PM ET only on RFD-TV.

FarmHER Kate Hitchcock specializes in growing Sweet Baby Broccoli in California’s Salinas Valley, known as “The Salad Bowl of the World.”

As a key figure in her family farm, FarmHER Kate Hitchcock works alongside her dad and brother to bring Sweet Baby Broccoli—a newer variety of one of their farm’s staple crops—to customers across the country who can’t get enough of this “sweet” and tender-stemmed brassica.

Kate is also taking the lead on her family’s fifth-generation produce farm by adopting innovative planting techniques to increase yields of her delicate crops and reduce labor costs.

Watch this all-new episode of FarmHER featuring Kate Hitchcock when it premieres TONIGHT, Tuesday, September 24, at 9:00 PM ET only on RFD-TV.

Catch encore airings on Fridays at 9:30 PM ET and Sundays at 10:00 PM ET.

Binge all episodes and past seasons of FarmHER and RanchHER on-demand at any time with your annual subscription to RFD-TV Now.

Related Stories
Jan and Erin Johnson also join FarmHER + RanchHER host Kirbe Schnoor on this week’s Dirt Diaries podcast to dig in on entrepreneurship, legacy, and letting go.
Tara Vander Dussen, fifth-generation dairy farmer, environmental scientist, and co-host of Discover Ag, joined RFD-TV to talk about her work in agriculture and her passion for sharing the story of dairy.
FarmHER Erin Cumings shares how Nationwide’s “Every STEP Counts” helps farm and agribusiness owners prioritize safety.

Marion is a digital content manager for RFD-TV and The Cowboy Channel. She started working for Rural Media Group in May 2022, adding a decade of experience in the digital side of broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Improved export prospects and higher crop prices strengthened future expectations despite continued caution about spending.
While the agriculture industry hoped details on proposed “bridge” payments for farmers would be released this week, Ag Secretary Brook Rollins said the USDA is still working with the White House on the finer points.
China’s renewed purchases signal improving sorghum demand at a time when export markets are otherwise uneven. Meanwhile, agriculture groups across the U.S, Canada, and Mexico want to protect close trade relations.
The Cotton-4 are pushing hard for new value chain investments. Still, many U.S. cotton producers face unsustainable losses, and weakened regional textile capacity threatens the survival of the Carolina “dirt-to-shirt” supply chain.
Tryston Beyrer, Crop Nutrition Lead at The Mosaic Company, examines planning trends as producers weigh corn and soybean plantings for 2026.
Brooks York with AgriSompo joins us to offer an update on what agents are prioritizing as the calendar year winds down.