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Even small declines in the calf crop translate into sustained supply pressure, supporting cattle prices over multiple years.

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“It was a huge win not only for us but for the agriculture community as a whole.”
“We found common sense ways to keep endangered species safe that won’t place unneeded burden on the growers...”
Thu, 5/8/25, 2:30 PM ET – Commercial Cattle Video Auction LIVE
“This is going to hit everywhere, and it’s going to have an impact on those grocery bills.”
Enhanced Lineup Delivers Deeper Market Insight and Stories that Matter to Ag Producers and Their Families
About Us
Gatsby Gottsch Solheim and Raquel Gottsch Koehler take the reins at Rural Media Group, ushering in a bold new era for rural storytelling
About Us
Gottsch championed Rural America and changed the history of rodeo forever.

Latest Lifestyle Stories

Mon, 4/8/24 – 8 PM ET | 7 PM CT | 6 PM MT | 5 PM PT
First introduced to RFD-TV on Larry’s Country Diner, The Malpass Brothers, modern-day troubadours, bring you their very own, brand-new show to RFD-TV.
Airs Friday at 8:30 PM ET on RFD-TV and RFD-TV’s YouTube Channel
Experience the buzz at Wild Harvest Honey on this episode of FarmHER featuring Amber Rutledge, one of the few Honey Connoisseurs in the United States.
Featured Shows
Twisted Skillet brings a straightforward, hands-on approach to kitchen television, rooted in food and fire. Hosted by Texas chef Sean Koehler, the series explores open-fire outdoor cooking techniques, regional ingredients, and the people who raise, prepare, and inspire the food found across America.
Enjoy traditional country music from modern-day troubadours The Malpass Brothers. Each episode stars the brother duo of Chris & Taylor Malpass along with a featured celebrity guest– and loads of clever humor.
FarmHER + RanchHER on RFD-TV is working to change how people perceive a farmer by sharing the stories of the women who live and lead in agriculture.
SharkFarmer TV is the brainchild of Rob Sharkey, a 5th-generation farmer from Illinois. He shares the stories of incredible people in agriculture—both their successes and perhaps a few blunders along the way. You’ll see aerial footage of the field just as the drone crashes into a barn—and hear the story behind it all.