HESSE, GERMANY (RFD-TV) — Farmers rely on dependable tools every day—whether it is equipment, emerging technology, or even the clothes they wear. STRAUSS, a family-owned company, has built its reputation on engineering high-performance workwear designed for daily farm tasks.
Henning Strauss, CEO of STRAUSS, joined us on Thursday’s Market Day Report to share more about the company’s mission and connection to agriculture.
In his conversation with RFD-TV News, Strauss introduced the company to viewers who may be hearing about it for the first time and explained how it has become a symbol for the farming community in Europe. He also expanded on the company’s motto, “a tool you wear,” discussing what that means in practical, everyday use for farmers.
Strauss detailed the company’s decision to join the U.S. Cotton Trust Protocol and spoke about the factors that drive its commitment to sustainability. He also emphasized how the company’s connection to the farming community remains central to its identity as well as how brands like STRAUSS can support U.S. cotton growers through responsible sourcing and industry engagement.
Looking ahead, he outlined what is next for STRAUSS in the U.S. as the company plans for 2026.
To discover durable workwear that works for farmers, visit: https://us.strauss.com/
December 04, 2025 07:00 PM
·
Rep. Michelle Fischbach shares her appreciation for rural communities and outlines how the Working Families Tax Cut is aimed to support farm families on RFD-TV’s Champions of Rural America.
December 04, 2025 01:31 PM
·
Farm CPA Paul Neiffer has developed a detailed calculator to help producers navigate the program’s requirements. He joined us on Thursday’s Market Day Report to explain how it works.
December 04, 2025 01:20 PM
·
Dr. Sally DeNotta with the American Association of Equine Practitioners (AAEP) provides horse owners with guidance on the recent outbreak of Equine Herpes Virus (EHV).
December 04, 2025 12:22 PM
·
December 04, 2025 09:00 AM
·
WTO gauges point to agricultural raw materials trade growing more slowly than overall goods, reinforcing the need to manage export risk and monitor policy shifts closely.
December 03, 2025 03:46 PM
·
Kip Eideberg with the Association of Equipment Manufacturers details its campaign spotlighting the people who build equipment vital to farming and food manufacturing.
December 03, 2025 03:24 PM
·
Buzzard discusses her upcoming appearance on the Dirt Diaries podcast with host Kirbe Schnoor and the importance of sharing authentic stories about agriculture.
December 03, 2025 03:10 PM
·
Dr. Jeffrey Gold, President of the University of Nebraska, joined us to break down what telehealth entails and which conditions can be managed through remote appointments.
December 03, 2025 02:17 PM
·
