A new study has found that ag radio is still farmers’ number one choice for daily ag news and information.
The study conducted by Kynetec Research polled over 1,000 farmers and ranchers, and 42% of whom said that they preferred farm radio over other media sources.
Farmers surveyed shared that farm broadcasters are trusted voices when learning about new products and that a majority of these listeners tune in while driving a vehicle or operating farm equipment.
The National Association of Farm Broadcasting says that the research demonstrates the importance of including farm radio in ag media strategies when trying to reach farmers, and that the reach and trust of farm broadcasters is duplicated by no other media in agriculture.
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“These regulations, what we’re doing and what it does it just adds cost and burdens to our ag producers as they’re trying to feed, fuel and clothe the world.”
“What we’ve seen over the years is a real lack of proper management of those resources!”
“I see a path forward on this one. This is good for farmers and ranchers in this time of uncertainty.”
