A new study has found that ag radio is still farmers’ number one choice for daily ag news and information.
The study conducted by Kynetec Research polled over 1,000 farmers and ranchers, and 42% of whom said that they preferred farm radio over other media sources.
Farmers surveyed shared that farm broadcasters are trusted voices when learning about new products and that a majority of these listeners tune in while driving a vehicle or operating farm equipment.
The National Association of Farm Broadcasting says that the research demonstrates the importance of including farm radio in ag media strategies when trying to reach farmers, and that the reach and trust of farm broadcasters is duplicated by no other media in agriculture.
Related Stories
The New World Screwworm case was detected roughly 119 miles from the U.S.-Mexico border — at nearly the same latitude as Zapata, Texas.
National Corn Growers First VP Matt Frostic joins us to discuss their 62nd annual yield contest, the new short-season corn pilot class, and what farmers can expect as the season gets underway.
Farm legal expert Roger McEowen joins us to discuss the importance of a traditional Farm Bill and his concerns over shifting policy approaches.
Industry leaders gather in Mexico City to strengthen trade and showcase product quality.
USDA Chief Economist Justin Benavidez says the cattle industry may be nearing a turning point that could gradually reshape supply, prices, and profitability in the years ahead.
The behind-the-scenes role helps guide jump crews as they protect rural communities.