A new study has found that ag radio is still farmers’ number one choice for daily ag news and information.
The study conducted by Kynetec Research polled over 1,000 farmers and ranchers, and 42% of whom said that they preferred farm radio over other media sources.
Farmers surveyed shared that farm broadcasters are trusted voices when learning about new products and that a majority of these listeners tune in while driving a vehicle or operating farm equipment.
The National Association of Farm Broadcasting says that the research demonstrates the importance of including farm radio in ag media strategies when trying to reach farmers, and that the reach and trust of farm broadcasters is duplicated by no other media in agriculture.
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“We lost 150,000 farmers and farms in the last four years, a disaster that nobody’s talking about.”
“Farmers want to feed people. They want to keep farming. They’re counting on Congress to live up to its obligations.”
“It keeps the land in ag production and provides our retiring farmers with a viable retirement option.”