A new study has found that ag radio is still farmers’ number one choice for daily ag news and information.
The study conducted by Kynetec Research polled over 1,000 farmers and ranchers, and 42% of whom said that they preferred farm radio over other media sources.
Farmers surveyed shared that farm broadcasters are trusted voices when learning about new products and that a majority of these listeners tune in while driving a vehicle or operating farm equipment.
The National Association of Farm Broadcasting says that the research demonstrates the importance of including farm radio in ag media strategies when trying to reach farmers, and that the reach and trust of farm broadcasters is duplicated by no other media in agriculture.
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“USDA can no longer keep wasting its time and personnel to deploy Commissioner Miller’s infamous traps, which USDA has deployed, tested, and has proven ineffective.”
Founder Venessa Wood joins us now for a sneak peek of Ag Women Connect’s upcoming Red, White & Blue Gala.
“Good flies? Is that like a good fire ant?” Miller said. “I don’t know what a good fly is. I don’t know if they’re afraid to kill house flies or stable flies, but I’m ready to kill the screwworm fly.”