Ag groups are calling for changes to the dairy checkoff; why it’s shifting their school strategy

As lawmakers look to modify the way checkoff programs operate, a group of dairy producers is also considering some changes.

Cyndi Hammond with the Dairy Pricing Association wants to see from the existing checkoff go toward funding dairy donations. Hammond tells Brownfield Ag News she feels checkoff promotional dollars are not being used like they should, and there are no real results for how that money is being spent. The Dairy Production Stabilization Act of 1983 allowed Commodity Credit Cooperation to purchase dairy products. Hammond says since then, there have not been any changes.

In an effort to help children across the United States, the Dairy Checkoff is shifting their school strategy. After 13 years of the Fuel Up To Play 60 program with the NFL, Dairy Management Inc will focus on a no-cost collaboration to support youth wellness.

The Fuel Up effort will work with schools to deliver resources that increase access to milk, expand meals, and educate students on how important nutrition is.