Farmers and ranchers have had to make some tough decisions over the last few years.
Ag equipment manufacturers have also felt the pinch, with more farms cutting back on capital purchases, like tractors. CNH says it is trying to meet farmers where they are.
“It’s in the challenging times that we need our machines to be part of the solution, right? If we can be more productive, if we can get more yield, if we can get more out of the crop, if we can make farming easier and make it more productive, we can help that financial equation even in times when the economics aren’t great,” said Scott Harris.
Tractor and combine sales have been slipping for several months now, as overall sales have fallen nearly 14 percent during March. The Association of Equipment Manufacturers shows tractor models with 100 or more horsepower were down 19 percent on the year.
Chad Fiechter joins us to discuss Purdue’s precision ag study, challenges in capturing value from technology, and what farmers should consider when investing in and adopting these tools.
April 30, 2026 04:40 PM
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Bridge payments are helping, but many producers still face losses and tight margins. AEM’s Curt Blades joins us to discuss how the current farm economy is pressuring equipment demand.
April 24, 2026 03:21 PM
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Kubota Tractor Company President and Army National Guard Veteran Alex Woods discusses the company’s Military Appreciation Month initiatives and long-term support programs for veterans in agriculture.
April 22, 2026 04:08 PM
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After a challenging year, Georgia pecan growers are looking ahead with cautious optimism as costs and global tensions weigh on the future of the crop.
April 22, 2026 12:03 PM
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Input costs may stay elevated beyond tariff impacts.
April 16, 2026 10:47 AM
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Lewie Pugh, with the Owner-Operator Independent Drivers Association, discusses EPA DEF system changes and what they mean for the supply chain and fuel costs.
April 13, 2026 12:49 PM
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