AI Data Center Boom Raises Power Supply Questions for Rural America

NRECA CEO Jim Matheson warns that rising electricity demand from AI and data centers could strain the grid and affect rural electric cooperatives if U.S. power infrastructure cannot keep up.

Aerial drone shot of distribution warehouses and data center logistics hub with truck cargo shipping import and export in Biggleswade England UK_Liam Carter via AdobeStock_1573070273.jpg

Aerial drone shot of distribution warehouses and data center logistics hub with truck cargo shipping import and export in Biggleswade, England, United Kingdom.

Photo by Liam Carter via Adobe Stock

NASHVILLE, TENN. (RFD NEWS) — A new assessment is highlighting increased risks of electricity shortages in the United States, as demand for power continues to rise. Growth in data centers and the expanding digital economy are placing additional strain on the grid, prompting questions about potential impacts on rural power systems.

Jim Matheson, CEO of the National Rural Electric Cooperative Association (NRECA), joined us on Wednesday’s Market Day Report to discuss findings from the latest Long-Term Reliability Assessment.

In his interview with RFD NEWS, Matheson outlined key highlights from the report, including growing concerns about whether electricity supply can keep pace with demand in the coming years. The assessment points to several factors driving the situation, including the rapid expansion of data centers, increased electrification across sectors, and shifting resources in energy generation.

“No question: data centers and artificial intelligence use a lot of power,” Matheson said. “There are other factors driving electric demand as well, including a growing economy. But a lot of people are now using artificial intelligence for search functions, and that uses far more electricity than the traditional search engines did. If the United States wants to compete globally in the new world of artificial intelligence, we need to have the power infrastructure to support those data centers. Some have even said it’s a race between the United States and China. If we want to win that race, we have to make sure the power is there.”

Matheson also discussed what these developments could mean for rural communities that rely on electric cooperatives for reliable, affordable power, and what steps may be needed to strengthen grid reliability moving forward.

“It’s interesting because rural electric co-ops serve more than half the landmass in this country, [and] many of these data centers are looking to locate in rural areas,” he explained. “What we want to make sure of is that they pay their fair share. Existing consumers shouldn’t see their electricity rates go up because of these new large loads coming onto the system. If we negotiate the right deals, this could be a win-win for rural America and for the data centers. But the devil is always in the details, and we need to make sure we protect the consumers we serve.”

He was also in Nashville this week for the association’s annual NRECA PowerXchange meeting, where cooperative leaders gathered to discuss the future of rural power and the challenges facing the electric grid. Finally, Matheson recaps their PowerXchange event, shares his biggest takeaways from the discussions, and explains how those conversations could shape the path forward for the nation’s electric cooperatives.

Related Stories
New rule speeds leasing and permitting for federal oil and gas development
Auction manager and West Texas A&M University student Presley Graves joined us to discuss the growth of StockShowAuctions.com and its impact on youth in agriculture.
Texas Farm Bureau President Russell Boening joined us with the latest update on storm conditions and impacts across the state.
Mike Knotts with the Tennessee Electric Cooperative Association joined us with the latest on storm impacts, power restoration, and safety considerations following the ice storm.
Brooks York with AgriSompo joined us with his outlook on crop insurance and risk management following the recent winter storm that tore through most of the United States, including the Midwest.
Year-round E15 remains on the table, but procedural caution and competing regional interests pushed action into a slower, negotiated path.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Cape Cod FarmHER Chloe Starr dives into the world of shellfish farming at one of the few oyster & clam hatcheries in the U.S.
University of Nebraska President Dr. Jeffrey Gold joined us to discuss seasonal affective disorder, winter mental health, and practical strategies for maintaining well-being in rural communities.
FWSSR Communications Director Matt Brockman discusses the event’s competitions, safety preparations, and family-friendly activities during the opening weekend.
From Junior Heifer Shows to Mustang Magic competitions, the 23-day event brings together 4-H and FFA participants, livestock enthusiasts, and families to celebrate North Texas’ rich Western heritage.
CLAAS Senior Vice President for the Americas Region Eric Raby joined us to preview the new docuseries “CLAAS: Made for More,” premiering tonight at 9 PM ET only on RFD-TV.
Dairy farmer and Discover Ag co-host Tara Vander Dussen joined us to discuss the Whole Milk for Healthy Kids Act, her experience at the signing, and what’s next for her family and farm.
The Farm Bureau is making an urgent call to Congress for more farm support. Colton Lacina with Farmers National Company joined us to discuss farmland values and how market dynamics for the year ahead reflect stabilization rather than collapse.
Rural Lifestyle & Entertainment Shows
Opry Live is the premier weekly broadcast and livestream of the Grand Ole Opry, featuring country music superstars, legends, and rising talent performing on stage in Nashville.
Enjoy traditional country music from modern-day troubadours The Malpass Brothers. Each episode stars the brother duo of Chris & Taylor Malpass along with a featured celebrity guest– and loads of clever humor.
Brought to you by Gus Arrendale & Springer Mountain Farms, join dynamic bluegrass duo Dailey & Vincent as they welcome scores of fabulous bluegrass, country, and gospel music acts as special guests. Loads of laughs, your favorite guests galore, and lots of good times are guaranteed. Don’t miss all the fun!
Celebrating 16 Consecutive Seasons on RFD Network! “The Penny Gilley Show,” starring “The Sweetheart of Country Music” herself, Penny Gilley.
Join popular polka performer Mollie Busta as she hosts the weekly “Mollie B Polka Party” on RFD Network! The one-hour program features the nation’s top polka bands and a wide variety of ethnic styles, recorded on location at music festivals across the country.