HARSEWINKEL, GERMANY (RFD NEWS) — From a family vision to a global force, CLAAS has played a defining role in the world of agriculture for more than a century. That legacy is now taking center stage in a new three-part documentary series highlighting the company’s values, leadership, and long-standing commitment to farming. The series, “CLAAS: Made for More,” premieres tonight at 9:00 PM ET only on RFD-TV.
CLAAS Senior Vice President for the Americas Region, Eric Raby, joined us on Wednesday’s Market Day Report ahead of the premiere to offer a preview of what viewers can expect.
In his interview with RFD NEWS, Raby shared insights into the first episode of the series, which focuses on the people behind the brand and the multi-generational mindset that shapes CLAAS’s operations. He emphasized a central theme of the teaser: that the story is not about marketing but about how the company works every day.
Raby also discussed the company’s history as the world’s leading family-owned agricultural equipment manufacturer, tracing its roots back to 1913. He highlighted how CLAAS’ long-standing presence in North America may come as a surprise to many viewers, given how deeply the company has been embedded in the region for decades.
Looking ahead, Raby explained what he hopes audiences take away from the docuseries, including a deeper understanding of the values, culture, and leadership philosophy that continue to guide CLAAS today.
