Rural America’s broadband use is surging as more precision ag tools come online, but that digital growth has a price. Data centers are moving into small towns and energy supplies are feeling the strain.
“If you look at some of the studies that have been done and the estimates around energy consumption, we are headed for a supply-demand imbalance in the energy complex because of AI in the not-too-distant future,” said Jeff Johnston, lead economist for digital infrastructure, CoBank.
Johnston says while there might be a lot of challenges ahead, he calls the whole process a big opportunity for rural America.
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The ag machinery leader is betting that, by throwing the weight of their established brand behind this cutting-edge technology, more producers will be motivated to adopt it sooner rather than later.
