Auction Barn Owner: The livelihood of the livestock’s industry depends on the younger generation

Cattle prices have been supportive lately, but one auction barn owner says there is one issue facing the industry that goes beyond the market.

“Getting the younger generation to come back in and we’ve definitely got to be profitable for them to be interested in coming back to these farms and ranches, so I think that’s one of the biggest factors today is to make sure that we can get those young people back to the farms and ranches,” said Justin Tupper.

Tupper says, fundamentally, he feels the industry is in a good spot. He says they are just hoping to hold the market and let fundamentals run their course.

Related Stories

LATEST STORIES BY THIS AUTHOR:

Consumer demand for regional food systems is strong, but the challenge lies in scaling production and infrastructure to meet that growing need.
National FFA Organization Chief Program Officer Christine White previews the programs and activities planned for this year’s FFA Convention.
Dave Kestel, a farmer from Will County and member of the Illinois Farm Bureau, joins us to share a boots-on-the-ground update on the 2025 corn harvest.
Wed, 10/15/25 – 7:30 PM ET | 6:30 PM CT | 5:30 PM MT | 4:30 PM PT
American Coalition for Ethanol’s Ron Lamberty shares the significance of California’s approval, opening up the country’s largest gasoline market to a cleaner-burning, often lower-cost fuel option.
Treasury Secretary Scott Bessent stated this week that the government will intervene to help, following China’s withdrawal from the U.S. soybean market. One trader says the industry will remain in a holding pattern until Tuesday.
Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.