Cattle prices have been supportive lately, but one auction barn owner says there is one issue facing the industry that goes beyond the market.
“Getting the younger generation to come back in and we’ve definitely got to be profitable for them to be interested in coming back to these farms and ranches, so I think that’s one of the biggest factors today is to make sure that we can get those young people back to the farms and ranches,” said Justin Tupper.
Tupper says, fundamentally, he feels the industry is in a good spot. He says they are just hoping to hold the market and let fundamentals run their course.
Related Stories
RanchHER Jessie Jarvis is a third-generation Idaho cattle rancher and an esteemed figure in the ag industry and Western world. She seamlessly balances her roles as a business owner, influencer, podcast host, public speaker, rancher, wife and mother.
Janie spends a day-in-the-life with “Of the West” founder & influencer Jessie Jarvis, for a bit of work along the historic Oregon Trail.
RanchHERs Penny Kasun and Dani Jeanne Lawrence of 7-Up Ranch in Prescott, Arizona, joined us Monday on Market Day Report to discuss the next all-new episode of the show.
Janie ventures to the desert in Prescott, Arizona for cattle branding at the 7UP ranch with Penny Kasun & Dani Jeanne Lawrence.
