Cattle prices have been supportive lately, but one auction barn owner says there is one issue facing the industry that goes beyond the market.
“Getting the younger generation to come back in and we’ve definitely got to be profitable for them to be interested in coming back to these farms and ranches, so I think that’s one of the biggest factors today is to make sure that we can get those young people back to the farms and ranches,” said Justin Tupper.
Tupper says, fundamentally, he feels the industry is in a good spot. He says they are just hoping to hold the market and let fundamentals run their course.
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