Behind-the-Scenes of WTFCF S4, E5: Splenda Stevia Farms, A New American Industry

Show producer Donna Sanders shares her perspective on filming the latest episode of Where the Food Comes From at Splenda Stevia Farms, a company growing a sweet specialty crop here in the U.S. that is typically imported from overseas.

American imports are massive. Everything from machinery, appliances, furniture, pharmaceuticals and so much more. Yes, we are even getting our prescription drugs from foreign countries. I realize it’s a global economy, but I also know we have to take care of business at home first. I don’t know about you, but for me, dependence on other countries is beyond scary, especially when it comes to our food: If we lose the ability to feed ourselves as a nation, we’re in real trouble.

Can there be such a thing as bringing something back from foreign producers? Short answer – yes.

WTFCF visited Splenda Stevia Farms, owned by Heartland Food Products Group, in Central Florida on May 3 to tell such a story.

By now you are probably wondering, What does Splenda have to do with this topic or with farming? Well, until very recently, there was no production of stevia — a plant-based sweetener — in the U.S. It was all grown in other countries, primarily China. Rather than rely on foreign imports, Heartland Food Products Group has entered the farming business itself with a stevia farm in Central Florida that will supply the plants to create an entirely American industry in partnership with small family farms. In fact, all Splenda products are made in America. Pretty cool. . .

To read all of Where the Food Comes From Producer Donna Sander’s behind-the-scenes perspective on this week’s episode, CLICK HERE.

LATEST STORIES BY THIS AUTHOR:

It’s been a decade since Hurricane Rita ripped through southwest Louisiana, and recovery has been a long, difficult process for many who have lived in the coastal area. Today, oyster farming offers a pearl of hope.
Katelyn joined us on Wednesday’s Market Day Report to discuss her upcoming episode of Dirt Diaries: The FarmHER + RanchHER Podcast and share her ag journey.
California rancher and former NCBA President Kevin Kester joined House Republicans on Tuesday to tout provisions in the Big, Beautiful Bill that support family ranches.
The EPA proposal laid out two options: fully reallocate all exempted volumes to the 2026–2027 standards, or reallocate half.
The Fertilizer Research Act, reintroduced by Sens. Grassley, Ernst, and Baldwin, would direct the USDA to study and publish public reports on competition and pricing trends in the fertilizer market.
Allowing year-round sales of E15 nationally could deliver billions in economic gains, according to a new study from the Renewable Fuels Association and National Corn Growers Association.