Florida citrus growers have had their share of challenges, from disease to hurricanes. However, industry leaders are now turning to California to help bridge the gap.
“California has been serving a role in helping to continue to provide this really premium quality fresh, not from concentrate juice for some of our premium brands that we find in Florida and helping to keep that market access open,” said Dr. Maria Zansler, Director of Economic and Market Research with the Florida Department of Citrus.
Zansler says there are big profits to be had with citrus, adding California growers could boost their bottom lines by selling their fruit for juice.
“The leading sources of orange juice that Florida processors are receiving in the middle of Florida’s challenging supply issues are from Brazil and Mexico by and large, but there are these niche markets in California that can help supply that, and certainly as we’re working to shore up our production once again following terrible hurricane events, that is helping to keep that market supply going.”
Right now, the top orange on the market is valencia, but there is a slight decline. Zansler adds navel oranges are also put into “not from concentrate” juice as well.
Treasury Secretary Scott Bessent stated this week that the government will intervene to help, following China’s withdrawal from the U.S. soybean market. One trader says the industry will remain in a holding pattern until Tuesday.
October 03, 2025 01:04 PM
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University of Illinois Ag Economist Gary Schnitker says early projections indicate soybeans will be more profitable than corn in 2026.
October 03, 2025 11:53 AM
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Dr. Beetham outlined the background of the EU’s decision to modernize seed regulations and where the process stands today, and its impact on global agriculture and food security.
October 02, 2025 01:24 PM
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In a final rule published in the Federal Register, the Department states that it will no longer base wage rates on the Farm Labor Survey.
October 02, 2025 11:20 AM
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Trump’s upcoming talks raise hopes for U.S. soybeans, but China’s record purchases from Brazil and Argentina show America’s market share remains under heavy pressure.
October 02, 2025 10:27 AM
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USDA’s report shows wheat strength overall, with winter wheat yields setting records, while spring wheat and rye saw declines. Oats and barley remain constrained by record-low acreage despite stable or rising yields.
October 01, 2025 04:24 PM
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