ALBERTA, Canada (RFD-TV News) — Canadians are showing less confidence in their food system as concerns about affordability and misinformation grow, but trust in farmers is increasing.
A Canadian Centre for Food Integrity survey found 40% believe the food system is headed in the right direction, down five points from last year. Food costs were the top concern for 49% of respondents, while trust in farmers rose to 57%.
RealAg Radio host Shaun Haney joined us on Friday’s Market Day Report to discuss the findings.
In his conversation with RFD-TV News, Haney said farmers have an opportunity to help consumers understand the gap between high grocery prices and tight farm margins. While food remains expensive, producers are dealing with higher costs of their own and often have little control over the prices they receive.
Haney said growing trust in farmers makes those conversations even more important, particularly as misinformation about agriculture spreads.
He also pointed to declining confidence in artificial intelligence for food-related information, saying direct communication can help consumers better understand how their food is produced.
