NASHVILLE, TENN. (RFD NEWS) — Equipment may not get the spotlight, but it is essential on the ranch. This year at CattleCon 2026, New Holland is showcasing how its tractors, balers, and other machinery help producers boost efficiency and feed quality.
RFD News’ own Kirbe Schnoor caught up with New Holland North America Vice President Ryan Schaefer to learn what producers should watch for this year and how the brand’s heritage continues to support ranchers.
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