CattleCon 2026: RealAg Radio — North America’s Integrated Beef Supply Chain

At CattleCon 2026 in Nashville, RealAg Radio’s Shaun Haney discusses profitability, consumer demand, and how the integrated U.S.–Canada beef supply chain impacts cattle producers across North America.

NASHVILLE, TENN. (RFD-TV) — This year’s CattleCon in Nashville also focused on profitability, consumer demand, and North America’s integrated beef supply chain. RFD-TV Markets Specialist Tony St. James caught up with Shaun Haney of RealAg Radio on the trade show floor to break down how U.S. and Canadian markets work together and what it means for producers.

Related Stories: CattleCon 2026
NCBA and the Noble Research Institute say preparing the next generation begins well before ownership changes hands.
Premieres on Wednesday, April 1, 2026, at 7:30 PM ET
This year at CattleCon 2026, Rural Media Group, Inc.’s Kirbe Schnoor caught up with Donna Emick from Pneu-Dart to get her perspective on why education, safety, and accountability matter in the field.
Wed, 2/25/26 – 7:30 PM ET
Phibro’s Medicated feed additives are helping cattle strive right from the very start.
Kevin Charleston of Specialty Risk Insurance discusses the importance of grain bin safety and joint efforts with Nationwide to provide farmers and first responders with access to critical, life-saving rescue tubes.

Marion is a digital content manager for RFD-TV and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Farm CPA Paul Neiffer recommends working with a CPA and estate-planning attorney now to prepare for possible changes rather than waiting until after the 2028 elections.
From producing small hay bales at age 14 to working on her family’s farm, FarmHER Saydee Longhurst shares how FFA, agricultural education, and family have shaped her path in agriculture so far.
AFBF Director of Government Affairs Autumn Lankford Higgins says Farm Bureau is working with lawmakers to strengthen landowner protections and address outstanding concerns as the Senate considers amendments.
Andy Tauer with the National Pork Board says global production and increased competition remain challenges, making continued market development and consumer education important priorities for the industry.
Wednesday, November 18, 2026
7:30 PM EST | 6:30 PM CST | 5:30 PM MST | 4:30 PM PST
Ashley Brucker with American Farmland Trust says producers interested in agritourism should review the requirements and prepare early, as grants range from $5,000 to $10,000 and applications open on November 30.
ASFMRA Accredited Farm Manager Justin Bahr says high-quality farms continue to attract buyers, while producers and landowners should consider yields, input costs, and overall farm economics when setting cash rents and making farmland decisions.
RFD-TV Farm Legal Expert Roger McEowen advises farmers to document losses, prepare cash-flow projections, and work with attorneys and lenders before falling behind on payments.
Family Wheat & Hay Farm | Shelley, Idaho
Nebraska farmer and USMEF Chairman-Elect Dave Bruntz says the meat export industry must continue meeting international customers’ needs while making the most of available supplies.
Farmer Veteran Coalition representative Diego Loredo shares how the Farmer Veteran Fellowship Fund helps American heroes enter careers in agriculture and invest in their operations.
The increase in dollars borrowed comes as producers continue to face elevated costs for fertilizer, fuel, machinery, labor, and other operating expenses.