DENVER, Colo. (RFD-TV) — Rapid growth in Artificial Intelligence (AI) is fueling a surge in data center investment, driving increased demand for land, power, and infrastructure. Rural America is emerging as an attractive destination for these projects, offering available space, access to energy, and the potential for significant economic benefits.
Jeff Johnston, digital infrastructure economist with CoBank’s Knowledge Exchange, joined us on Friday’s Market Day Report to discuss why data center developers are increasingly looking to rural communities and what that trend could mean for local economies.
In an interview with RFD-TV News, Johnston explained the factors driving data center operators to rural areas, including lower land costs, proximity to energy resources, and fewer congestion challenges than in urban markets. He also highlighted findings from a recent CoBank report that outlines the scale of economic opportunity data centers can bring to rural regions, from construction activity to long-term tax revenue and infrastructure investment. He also addressed concerns raised in some communities where proposed data center projects have faced resistance. He discussed potential risks rural areas should consider, including power demand, water use, and community fit, emphasizing the importance of careful planning and local engagement.
Finally, Johnson shared his perspective on whether rural residents should be cautious about hosting data centers. He noted that while skepticism is natural, well-structured projects can provide meaningful benefits when aligned with local priorities.
Chad Rezniek with the Colorado AgrAbility Project joined us as part of National Farm Safety and Health Week to discuss the growing need for behavioral health support in rural communities.
September 26, 2025 02:24 PM
·
Farm CPA Paul Neiffer joined us on Friday’s
Market Day Report to break down what this extension means for affected ranchers.
September 26, 2025 02:03 PM
·
Lower inventories and cautious farrowing plans suggest tighter hog supplies into 2026, keeping producer margins sensitive to demand trends and health risks.
September 26, 2025 11:28 AM
·
The ag machinery leader is betting that, by throwing the weight of their established brand behind this cutting-edge technology, more producers will be motivated to adopt it sooner rather than later.
September 25, 2025 03:30 PM
Estate tax relief reduces pressure, but succession planning remains the critical challenge for farm families.
September 24, 2025 04:57 PM
·
Midwest corn and soy producers are monitoring for disease and lower yields due to the ongoing drought over the last 30 days.
September 24, 2025 04:38 PM
·
Farm work is hard work, and as the harvest season brings heavier workloads, experts are urging producers to pay closer attention to joint pain and ways to prevent it.
September 24, 2025 04:24 PM
·
A new study by the National Grains and Feeds Association found that their industry generates $401.7 billion in economic output and supports over 1.16 million jobs nationwide.
September 24, 2025 02:41 PM
·
National Education Center for Ag Safety Director Dan Neenan joins us to discuss grain bin safety and the steps producers can take to prevent tragedies.
September 24, 2025 02:19 PM
·
