BRIDGEVILLE, Del. (RFD-TV) — Not every FarmHER starts life on the farm — and that’s certainly true for Katey Jo Evans, founder of The Frozen Farmer. After marrying into her husband’s third-generation Delaware farm, Evans discovered her passion for agriculture and sustainability, eventually creating a brand that turns imperfect produce into frozen desserts enjoyed nationwide.
Katey joined us on Wednesday’s Market Day Report to share her journey from farm wife to entrepreneur and advocate for reducing food waste ahead of her all-new, featured episode of FarmHER + RanchHER, which premieres Thursday, Oct. 15, at 8:30 p.m. ET.
In her conversation with RFD-TV News, Evans discussed how The Frozen Farmer began as a creative solution to use misshapen or surplus fruits that would otherwise go to waste. She also reflected on her experience pitching the idea on ABC’s “Shark Tank”, where she landed a deal that helped bring her farm-fresh desserts to grocery stores across the country.
Evans said filming with Kirbe Schnoor and the FarmHER + RanchHER team was a unique experience, offering a behind-the-scenes look at the heart of her family’s operation and the mission that drives it.
She hopes viewers take away one powerful message from her episode: that even small ideas can make a big impact when they are rooted in purpose, family, and a love for agriculture.
Jan and Erin Johnson also join FarmHER + RanchHER host Kirbe Schnoor on this week’s Dirt Diaries podcast to dig in on entrepreneurship, legacy, and letting go.
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