Certain habits have changed over the years, including how consumers snack.
Researchers at the University of Wisconsin found dairy has a new opportunity, with more people looking for healthier options.
“There’s certainly a high demand for high protein products and ‘better for you’ snacks, whether that is some kind of health benefit like anti-inflammatory properties, which we know there’s some proteins in dairy that have those properties or other health benefits. So we thought highlighting those could add in protein in dairy as well. Fiber would be really good within snack foods. People are snacking all the time, especially since the pandemic, snack food occasions have risen, so the amount of time that people are snacking has risk. So, having those ‘better for you’ snacks is in high demand for sure. Whether or not they’re specifically asking for dairy is a little different, but they’re really interested in these proteins and high-quality proteins like those we find in dairy are really important,” said Audrey Girard.
Girard says the University is working with the dairy industry to help them meet market demand and raise the value of those products.