Almond growers are looking to bust an age-old myth that the nut requires too much water.
Clarice Turner, the President and CEO of California’s Almond Board says rumors start out harmless but hurt family farms.
“And that’s the sad part, is that it’s the family farms that are multi-generational who are negatively impacted by this kind of stuff, and I’m pretty sure that the end consumer doesn’t understand that. We’re trying to set the record straight on many, many things, and also continuing to try to help our farmers prosper in the state.”
Turner says a lot of the general public is in the dark about what takes place on America’s farmland. She tells aginfo.net that is all the more reason to get out there and tell your story.
“We have to own that narrative, and we need to do it in a way that people don’t question it as greenwashing because it’s not. So how do you tell it in a way that’s fact-based but not too flashy so that people suspect that’s corporate, right? So we have to find our footing to be able to figure out the right way to do that.”
Almonds are even entering the physical fitness scene. Researchers at Appalachian State University have done several studies so far and found that eating two ounces of almonds each day can help build a good fat that aids in workout recovery.
