Dairy Feeling Price Pressures, But Producers Staying Cautiously Optimistic

Alan Bjerga, with the National Milk Producers Federation, joined us on Tuesday from Wisconsin with his Dairy Industry Outlook.

MADISON, Wis. (RFD-TV) — Dairy producers from across the globe are gathering for the annual World Dairy Expo, and the National Milk Producers Federation (NMPF) is on hand to share insights and connect with farmers.

Alan Bjerga from NMPF joined us on Tuesday’s Market Day Report ahead of the event to discuss why the organization participates in the Expo each year and what producers can expect to hear from their team.

In his conversation with RFD-TV News, Bjerga explained that NMPF’s presence at the Expo is about engaging directly with dairy farmers, showcasing policy priorities, and highlighting efforts to support the industry amid shifting market conditions.

He also previewed a special panel he is hosting—“Dairy Farming in the Age of President Trump”—which will examine how current trade, labor, and regulatory policies are shaping the dairy sector and what questions producers have for policymakers.

Looking ahead to the week’s discussions, Bjerga noted that while dairy farmers have faced ongoing price pressures and evolving export dynamics, a sense of cautious optimism remains. He expects producers to arrive eager for updates on market outlooks, farm policy, and new opportunities for growth.

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Marion is a digital content manager for RFD-TV and The Cowboy Channel. She started working for Rural Media Group in May 2022, adding a decade of experience in the digital side of broadcast media and some cooking experience to the team.

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