Diagnose BRD sooner with this new ear tag

Merck Animal Health has debuted an ear tag used to monitor for Bovine Respiratory Disease.

Merck Animal Health has created a new tool they hope will keep Bovine Respiratory Disease out of the U.S. beef herd.

The SenseHub Feedlot is an ear tag that monitors the animal’s biometric data, like temperature and activity. Researchers say this allows farmers and ranchers to monitor cattle health in real-time, so sick animals can be removed for diagnosis and treatment sooner.

Researchers at Merck say by the time an animal starts showing systems of BRD, they have likely been sick for a while.

The device even allows your veterinarian to review data remotely, giving a better picture of the entire herd’s health and allows for a more complete treatment plan if needed.

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