For more than 60 years, grassroots producers have fueled beef demand through the Federation of State Beef Councils.
NCBA introduces us to one of the dedicated Faces of the Federation helping lead the way.
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Reliable, clearly graded middle meats still anchor demand; programs that deliver consistent eating quality and simple, confidence-building menus capture more repeat visits—and more value—back through the beef chain.
Texas A&M 4-H Director Montza Williams joins for an update on the expected timeline for the program’s new facility and all the associated benefits.
