CHICAGO, ILL. (RFD NEWS) — Virtual fencing technology is transforming farm management with solar-powered cattle collars, giving ranchers unprecedented control over their herds via smartphone.
Elena Chavez with Halter joined us on Thursday’s Market Day Report to discuss the company’s latest developments, including raising more than $200 million in Series E funding at a $2 billion valuation.
Chavez explained how the technology works, allowing ranchers to manage full herds remotely through the company’s trademarked “Cow-gorithm.”
She noted that while Halter is based in New Zealand, it’s also available across the U.S. Field visits to hundreds of ranches in Colorado have confirmed strong demand, and feedback from early adopters has been positive, with ranchers praising the system’s ability to simplify herd management.
Chavez added that the recent Series E funding will accelerate growth, expand availability, and further benefit ranchers by enhancing operational efficiency.
The company’s virtual fencing technology represents a potential shift in cattle management, offering a modern, data-driven approach to traditional ranching practices.
The closure of Lubbock Feeders highlights mounting pressure on the U.S. cattle supply, according to the Texas Cattle Feeders Association, as border restrictions and costs strain feedyards.
February 27, 2026 11:59 AM
·
NCBA Chief Counsel Mary-Thomas Hart discussed the legal process behind delisting the prairie chicken, the challenges ranchers faced under the bird’s previous protections, and the benefits of cooperative habitat management for both livestock and wildlife.
February 27, 2026 10:55 AM
·
At Commodity Classic in San Antonio, growers explore new herbicide options, John Deere’s latest 8 Series tractors, and cutting-edge ag technology shaping the 2026 planting season. Here are some of RFD NEWS’ highlights from the event so far.
February 26, 2026 02:57 PM
·
Farm CPA Paul Neiffer provided insight on updated PLC rate estimates, the role of base acres, and the upcoming enrollment window for ARC and PLC programs.
February 26, 2026 02:42 PM
·
Farm Bureau economist Danny Munch explains the importance of timely enrollment, and how the program helps dairy producers safeguard their operations against volatile milk markets.
February 26, 2026 02:25 PM
·
National FFA Annual Fund Manager Kimberly Coveney encouraged everyone watching to join the effort today and help celebrate Give FFA Day while investing in the next generation of agricultural leaders.
February 26, 2026 02:04 PM
·
