NASHVILLE, Tenn. (RFD-TV) — Households pinching pennies are turning to ultra-cheap, few-ingredient “struggle meals” as grocery costs remain a top pain point. An August AP-NORC poll found a majority of adults now call groceries a major source of stress, and many have even used buy-now-pay-later for essentials.
Searches for “struggle meal” hit a record high in September, and #strugglemeals posts are climbing on Instagram and TikTok, reflecting a wave of budget-cooking content.
Online, the genre runs from rice-and-egg bowls and ramen hacks to skillet “helpers.” Tastemade’s long-running Struggle Meals series with Frankie Celenza anchors the space on YouTube, while creators like Dollar Tree Dinners have gone viral with ultra-low-budget holiday menus. Nutrition voices caution that many recipes skew low in protein and fiber and high in sodium, urging simple add-ins (beans, eggs, frozen veg) to balance plates rather than abandon thrifty cooking altogether.
Farm-Level Takeaway: The trend points to steady demand for low-cost staples—such as rice, pasta, tortillas, eggs, and canned goods—and value lines, creating opportunities for producers and retailers positioned on price.
November 10, 2023 02:32 PM
This Gingery Chicken and Mushroom Soup is a comforting and nourishing option for cold weather, utilizing a medley of fresh, seasonal ingredients readily available in the winter.
November 10, 2023 01:14 PM
·
The FAO Food Price Index for October 2023 is out. Where do global food prices stand, and which categories saw the largest gains?
November 03, 2023 01:42 PM
·
Falling feed costs and strong demand for butter could be good news for dairy farmers looking to get their finances back on track.
November 03, 2023 12:38 PM
·
Now that Washington lawmakers have passed a 45-day stopgap, they have some breathing room to work through some hot-button topics like the high cost of the upcoming Farm Bill, which is due in large part to the funding necessary to support the Nutrition Title.
October 03, 2023 11:08 AM
·
Egg prices have been on a roller coaster this year, soaring sky-high and falling back down to Earth in just a few months.
September 19, 2023 12:41 PM
·
September 01, 2023 11:48 AM
Chefs Chris Carter and James Peisker believe we have the power to make the world a better place with every meal. Through Porter Road butcher, they are now turning this belief into reality.
August 23, 2023 01:29 PM
·
RFD-TV’s own Marlin Bohling proved he is more than “just Ken” with his yummy “BarBieQuacamole Taco Burgers.” Get the recipe here — it’s a 10!
August 17, 2023 02:20 PM
·
