Healthy Pork: National Pork Board is grabbing demand by promoting its nutritional value

The National Pork Board is looking to boost demand for U.S. pork by promoting its nutritional value, and leaders there say their efforts are following the science.

“The Pork Checkoff is governed by our 15 farmer-board members. And what they’ve decided to do here at the first of this year is leaning really hard on nutrition. Obviously, people are often told you maybe should not have red meat in your diet. But we’ve got the science and information that would tell you otherwise. Pork is an incredibly nutritious product and we’re doing the research necessary to tie that in. So, we’re doing a lot of outreach right now in the dietitian community, as well, as the research necessary to back that up,” said Bill Even.

Even says it is often forgotten that products like pork loin are listed with the American Heart Association’s seal of approval. The Pork Board will be at this year’s World Pork Expo which runs from June 7-9th.

Related Stories
From a $32 billion projected trade deficit to a drafted Farm Bill working in a deficit, here are the headlines most important to Rural Americans in June 2024.

Agriculture Shows
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Farm Traveler is for people who want to connect with their food and those who grow it. Thanks to direct-to-consumer businesses, agritourism, and social media, it’s now easier than ever to learn how our food is made and support local farmers. Here on the Farm Traveler, we want to connect you with businesses offering direct-to-consumer products you can try at home, agritourism sites you can visit with your family, and exciting new technologies that are changing how your food is being grown.
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.
Host Ben Bailey hops in the tractor cab, giving farmers 10 minutes to answer as many questions and grab as much cash as they can for their local FFA chapter.