The National Pork Board is looking to boost demand for U.S. pork by promoting its nutritional value, and leaders there say their efforts are following the science.
“The Pork Checkoff is governed by our 15 farmer-board members. And what they’ve decided to do here at the first of this year is leaning really hard on nutrition. Obviously, people are often told you maybe should not have red meat in your diet. But we’ve got the science and information that would tell you otherwise. Pork is an incredibly nutritious product and we’re doing the research necessary to tie that in. So, we’re doing a lot of outreach right now in the dietitian community, as well, as the research necessary to back that up,” said Bill Even.
Even says it is often forgotten that products like pork loin are listed with the American Heart Association’s seal of approval. The Pork Board will be at this year’s World Pork Expo which runs from June 7-9th.
