Superior Livestock Auction spoke with us on how they are helping buyers and sellers.
Representative Barrett Broadie talked with our market specialist Tony St. James about how they work directly with ranchers, how they bring top dollar, and the current cattle market.
Here Is What The Cattle Market Looked Like Today
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Premieres on Wednesday, April 1, 2026, at 7:30 PM ET
Oklahoma Cattlemen’s Michael Kelsey joined us to discuss wildfire impacts across the Southern Plains, the importance of community support, and the path forward for affected producers.
manage risk as milk price volatility increases.
Strong beef demand is offsetting weaker cash cattle.
Productivity gains are supporting supply despite limited herd expansion.
Elena Chavez with Halter provided insight into the company’s virtual fencing technology, its adoption in the U.S., and the impact of recent funding on ranching operations.
