In the Business of Cultivating Hope: John Deere’s partnership with Farm Rescue to help farmers in crisis

In the rolling fields and fertile lands of America’s Heartland, John Deere and Farm Rescue are nurturing a partnership protecting the rural way of life.

A remarkable partnership has blossomed over the years in the heartland of agriculture, one connecting vital ag equipment with the struggling farmers who need it most as the toil to ensure our nation’s food security. John Deere, a name synonymous with innovation and reliability in farming, has joined hands with Farm Rescue, an organization dedicated to assisting farm families in times of need. Together, they are sowing seeds of hope and showcasing the power of collaboration in the heart of the farming community.

A Meeting of Kindred Spirits

The significance of this partnership between the iconic tractor company and Farm Rescue extends far beyond the fields—it is rekindling a sense of community between big business and their customers to help support their rural ways of life.

“Since I started the organization, John Deere equipment has worked flawlessly for us; we couldn’t be more pleased and thankful for their support,” said Farm Rescue Founder & President Bill Gross, warmly acknowledging the ag equipment maker’s unwavering support. “They help broadcast our name across multiple states.”

Gross also emphasizes how Farm Rescue’s efforts extend beyond individual farm families. From local businesses and insurance companies to banks and dealerships, the entire rural ecosystem relies on the well-being of farm families.

“It helps continue the legacy of family farms,” Gross said.

A Day in the Fields

The partnership between John Deere and Farm Rescue also extends beyond financial support. Employees also provide hands-on involvement and offer their equipment expertise to empower the farming communities they hope to impact.

Earlier this year, John Deere Seeding Group’s Factory Materials Manager Dale Patrick volunteered alongside Bill Gross in one of Farm Rescue’s planting assistance cases.

“I’m sitting on this tractor right now, and it’s all coming together for me,” Patrick explained as he shared about the experience. “It’s wonderful to see this flawless equipment working the way it is and be able to take this message back to everybody at John Deere and our Seeding Group.”

The dedication of John Deere’s employees and their commitment to keeping equipment up-to-date ensures that Farm Rescue can continue its mission to assist farm families well into the future.

Inspired by John Deere’s efforts with Farm Rescue? For businesses that want to pitch in financial or hands-on help with Farm Rescue, click here for more information on sponsorship opportunities.

Related Stories
Wed, 10/29/25 – 7:30 PM ET | 6:30 PM CT | 5:30 PM MT | 4:30 PM PT
Taryn Fischels, Product Marketing Manager for Precision Upgrades at John Deere, joins us to share a sneak peek of her chat with FarmHER’s Kirbe Schnoor on the Dirt Diaries podcast.
Software developers at John Deere Digital are addressing challenges with their new Operations Center, which helps farmers make decisions on the fly.
The ag machinery leader is betting that, by throwing the weight of their established brand behind this cutting-edge technology, more producers will be motivated to adopt it sooner rather than later.

LATEST STORIES BY THIS AUTHOR:

NMPF’s Alan Bjerga discusses pending trade agreements with Indonesia and Ecuador and how they will benefit U.S. dairy producers and improve overall global competitiveness of U.S. ag products.
Farm Legal expert Roger McEowen discusses new dicamba regulations, compliance requirements for growers, and the evolving outlook for herbicide use.
Nebraska Farm Bureau President Mark McHargue shares the latest on the wildfires, their impact on agriculture, and the challenges farmers are facing as they navigate both natural disasters and economic uncertainty.
TYM North America unveiled two new Series 5 tractor models at the National Farm Machinery Show and announced an exciting new partnership for the NASCAR Craftsman Truck Series.
American Soybean Association President Scott Metzger discusses his recent testimony before the Senate Ag Committee, key priorities for soy growers, and his outlook for farmers into spring planting.
FFA Program Specialist Ashli Weinrich highlights how the FFA Next Gen Conference helps ag students explore career opportunities and build skills for the future.
Rural Lifestyle & Entertainment Shows
Bill Gaither, the founder of one of gospel’s most successful groups, the Gaither Vocal Band, and his wife, Gloria, are delighted to showcase their favorite gospel music during “Gaither Gospel Hour” on RFD-TV.
Celebrating 16 Consecutive Seasons on RFD Network! “The Penny Gilley Show,” starring “The Sweetheart of Country Music” herself, Penny Gilley.
Ray’s Roadhouse is a weekly program featuring the music of Ray Benson and Asleep at the Wheel. Ray and his band Asleep at the Wheel has had a more than 50 year career in the music industry and over the years have earned nine Grammy Awards. The program also will feature guest performers such as Pat Green, Stoney LaRue and Kelly Willis.
“Texas Our Texas” – a magical place. A place of land and legend. A place like no other. People come here to touch it, to feel the passion, to soak it in and be a part of it. Hosted by Texas Agriculture Commissioner Sid Miller. Let’s ride!
RFD+ EXCLUSIVE | This hour-long show explores the trains and locomotives that aided the growth of travel, further settlement, and the development of a variety of American industries and agricultural ventures.