International Dairy Foods Association gives their reaction to eliminating artificial colors from ice cream

Dozens of U.S. ice cream makers are pledging to eliminate artificial colors from dairy desserts by the end of 2027.
The announcement was made yesterday during an ice cream celebration at USDA.

President and CEO of the International Dairy Foods Association, Michael Dykes spoke with RFD-TV’s Tammi Arender about the impact of this decision, what the process entails, and what consumers need to know.

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