There is a lot of opportunity for dairy this year, but there may be challenges

“The upward trajectory in the dairy industry is strong.”

The U.S. dairy industry is growing, providing ample opportunity for producers. The $76 billion category is larger than any other, including alcohol.

However, CoBank economist Corey Geiger warns that the growth does not come without some challenges.

“Sixteen to 17% of our dairy products go to export in the United States,” Geiger explains. “So with the word ‘tariff’ coming about...you know, issues in that area, we might see a little bit of slowed sales. The upward trajectory in the dairy industry is strong, and actually, in 2024, milk beverage sales, fluid milk, were actually stable. So, if we can stabilize that category and see great growth in cheese, butter, and whey proteins—it’s a bright future.”

While those tariff concerns have been held off for a month, the market is still facing unprecedented volatility.

“We were looking at a little more supportive to that market just a couple of weeks ago, but the unprecedented volatility in the cheese market and demand being about a half a percent slower, and then the perception on what tariffs could do really kind of knocked the support out under that market,” notes JSA Dairy Division Lead Robin Schmahl. “And so, we might be looking at something a little bit less as far as an average price than what we were looking at maybe about three weeks ago.”

The USDA’s latest milk production estimates show that in December, milk in the 24 major producing states totaled 18 billion pounds.

Related Stories
Prepare for softer milk checks into winter, watch cull-cow values and timing, and stress-test cash flow as product prices recalibrate.
Expect incremental near-term lift for feed grains, proteins, and ethanol as tariff cuts and smoother approvals translate into real orders.
If confirmed, early Chinese buys tighten nearby Gulf/PNW capacity and could bump basis in export-oriented regions.
Trade pacts with Malaysia and Cambodia unlock tariff-free and preferential lanes for key U.S. farm goods, expanding long-term demand in Southeast Asia.
Alan Bjerga, Senior Vice President of Communications with the National Milk Producers Federation (NMPF), shares updates and resources available to dairy producers.
Shaun Haney, Host of RealAg Radio, discusses President Trump’s move to halt trade talks with Canada and Mexico over a commercial about tariffs launched by the Government of Ontario.
The President’s trip to Asia this week follows a trade mission by the Iowa Soybean Association. Farmers say they were reminded that U.S. soybeans have an international reputation that can be easy to take for granted here at home.
The review signals renewed scrutiny of China’s agricultural trade pledges and could reshape farm export opportunities depending on its outcome.
Export volumes remain positive year-to-date, but weaker soybean loadings and slowing wheat movement hint at early bottlenecks in global demand or river logistics. Farmers should watch basis levels and freight conditions as export competition heats up.

Agriculture Shows
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.
The goal of “Where the Food Comes From” is as simple as its name implies — host Chip Carter takes you along on the journey of where our food comes from — and we don’t just mean to the supermarket (though that’s part of the big picture!). But beyond where it comes from, how it gets there, and all the links in the chain that make that happen.
Join markets specialist Scott Shellady, better known as the Cow Guy, as he covers the market-close, breaking down headlines that drive the commodities and equities markets with commentary from respected industry heavyweights.