LUBBOCK, Texas (RFD-TV) — A federal investigation into rising lamb imports is drawing attention to how imported product fits alongside U.S. production as consumers face high red meat prices and changing demand.
The U.S. International Trade Commission launched the investigation in July after lamb imports increased about 45% between 2020 and 2024. Atkins Ranch says imported lamb and mutton accounted for roughly 70% of U.S. consumption by 2024.
Atkins Ranch Chief Executive Officer Pat Maher says imports can complement domestic production while helping expand consumer access to lamb. The New Zealand supplier argues market growth should support responsible producers rather than focus only on lower prices.
The company says lamb represents about 1% of U.S. meat consumption, leaving room for category growth. Atkins Ranch also points to strong beef prices as an opportunity for consumers to consider another red meat option.
The commission’s investigation could shape future discussions over imports, domestic production and market access as U.S. sheep producers and foreign suppliers compete for consumer demand.
