Legendary NASCAR family launches bull riding event

NASCAR Hall of Famer Richard Childress and his grandson Austin Dillon are branching out. The duo has launched a PBR event as part of a new league featuring the world’s top bull riders, and it is set to debut in September.

Richard Childress and Austin Dillon will also be closely involved with the operations of the new PBR team, the Carolina Cowboys. Childress is the owner and Dillon will serve as the General Manager.


NASCAR legend, Richard Childress to donate one million rounds of ammo to Ukraine

Childress Earnhardt Auction


Western Sports Shows
The LEGENDS of the Western Sports World are highlighted in this series, exploring their life and career at the top of their game.
“Cowboys of Thunder” follows longtime PBR legends, friends, and former Hall of Fame riders Luke Snyder and Ross Coleman as they lead a legion of thunderous cowboys on their journey to take home the PBR Team Series Championship in its inaugural season.
Each week on Cowboy Channel, “PBR Now!” recaps all the action from the dirt and behind the chutes of the Professional Bull Riders (PBR) with in-depth analysis.
Produced in partnership with the National Little Britches Rodeo Association (NLBRA), the “Little Britches Rodeo” is an event famous for its slogan: “Where Legends Begin.” And it’s true, “Little Britches Rodeo” has helped to produce some of the top professional cowboys and cowgirls.
“The Cinch High School Rodeo Tour,” in affiliation with the National High School Rodeo Association, showcases the next generation in Western Sports!