Move over plant-based meat, dairy-based meat is here. Wait, what?

There may be a new market for dairy farmers in the alternative protein category.

Top Protein, a startup protein technology company, announced an alternative meat product made entirely from all-natural milk. They will offer products that will mimic beef, pork, chicken, and seafood. The meat portfolio includes whole cuts of alternative meats along with shredded red and white meat products.

The announcement comes as plant-based alternatives are losing popularity with consumers. Sales are down 20 percent in the last year.

Agriculture Shows
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.
Host Ben Bailey hops in the tractor cab, giving farmers 10 minutes to answer as many questions and grab as much cash as they can for their local FFA chapter.
How do you narrow down the best-of-the-best “Texas Country Reporter” episodes across 50 seasons and hundreds of episodes? We didn’t know where to start! Instead, we turned to the expert—TCR host Bob Phillips himself—for help with this special collection of episodes, “TCR Classics: Bob’s Picks.”
Journey into lives of two hard-working farm families to see the risks, rewards, and funny shenanigans that take place every day. From cat-fishing and watermelon smashing and pig chasing and go-cart racing—there is never a dull moment on these family farms. We’ll also get a modern look at the newest cutting-edge farming techniques that are revolutionizing the industry and providing a greener and more sustainable way to grow.
Honest conversation about agriculture’s biggest issues: technology, policy, labor, etc. Nothing is off-limits.