National Potato Council responds as the first shipment of fresh U.S. spuds arrives in Mexico after 25 years
The National Potato Council is responding to U.S. shipments now arriving in Mexico.
It has been a 25-year dispute filled with legal obstructions, but shipments of fresh potatoes are starting to arrive.
CEO Kam Quarles says the market potential is around $250 million a year by 2027. He says to compete with the powerful and politically connected Mexican potato industry, the federal government will need to continue its full support.