New AEM Campaign Celebrates ‘The Makers’ Powering the Agriculture Sector

Kip Eideberg with the Association of Equipment Manufacturers details its campaign spotlighting the people who build equipment vital to farming and food manufacturing.

WASHINGTON, D.C. (RFD-TV) — Farmers work to feed and clothe the world, and the machinery they rely on plays a significant role in that mission. A new campaign is now shining a spotlight on the men and women who build the equipment that powers the agricultural sector.

Kip Eideberg with the Association of Equipment Manufacturers (AEM) joined us on Wednesday’s Market Day Report for a closer look at the effort. In his interview with RFD-TV News, he explained the background of the new campaign, The Makers, and discussed how the initiative’s stories highlight the strong connection between farming and manufacturing.

Eideberg also spoke about the importance of recognizing the hardworking individuals who design and build the equipment that keeps the world running, and shared what he hopes consumers will take away from this campaign.

Related Stories
ASFMRA’s Tony Toso joins us with an update on California farmland values, ongoing market uncertainty, and key discussions shaping agriculture in the Golden State.
Dr. Gold encouraged farmers and ranchers to prioritize eye safety in their daily routines, offering his expertise to help reduce risks on this week’s Rural Health Matters.
University of Nebraska-Lincoln highlights hands-on programs preparing students for a wide range of agriculture-related fields
Dave Duquette, founder of Western Justice, joined us to discuss wolf management, rancher concerns, efforts to return control to the states, and his upcoming documentary, “Wolves: True Conflict.”
RFD NEWS Correspondent Tammi Arender takes us to Produce Ridge, where we meet Louisiana farmer Charles Holley as he continues a family legacy over 100 years old, and teaches his grandchildren the value of working the land.
After devastating wildfires swept through Nebraska, Sen. Deb Fischer is championing a bill to expedite the relief process for farmers and ranchers. She joins us with updates on recovery efforts, conditions on the ground, and how the ag community has stepped up to help.

LATEST STORIES BY THIS AUTHOR:

Rising fertilizer costs tied to tariffs are tightening margins for U.S. wheat growers, according to new data from the National Association of Wheat Growers.
Jose de Jesus explains the National Pork Board’s new campaign, “Taste What Pork Can Do,” which aims to build long-term engagement with Millennial and Gen-Z consumers.
Farm legal expert Roger McEowen highlights the legal challenges surrounding stray voltage, a recent court decision, and what it means for agricultural producers.
U.S. Agriculture Secretary Brooke Rollins shared a behind-the-scenes look at the journey as part of what’s being called the “Great American Egg Road Trip.”
Rising costs are significantly extending walnut profitability timelines.
Michael Cliver discusses his recent visit to the White House with the National Cattlemen’s Beef Association, and the Trump Administration’s “Working Families Tax Cuts” impact on ranching families.
Agriculture Shows
Hosted by Scott “The Cow Guy” Shellady and RFD News Markets Specialist Tony St. James, Commodity Talk delivers expert insight into the day’s ag commodity markets just before the CME opens. Only on RFD-TV and Rural Radio SiriusXM Channel 147.
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.
Everything profits from prairie. Soil, air, water — and all kinds of life! Learn how you can improve your land with prairie restoration, cover crops and prairie strips, while growing your bottom line.
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.