WASHINGTON, D.C. (RFD-TV) — Farmers work to feed and clothe the world, and the machinery they rely on plays a significant role in that mission. A new campaign is now shining a spotlight on the men and women who build the equipment that powers the agricultural sector.
Kip Eideberg with the Association of Equipment Manufacturers (AEM) joined us on Wednesday’s Market Day Report for a closer look at the effort. In his interview with RFD-TV News, he explained the background of the new campaign, The Makers, and discussed how the initiative’s stories highlight the strong connection between farming and manufacturing.
Eideberg also spoke about the importance of recognizing the hardworking individuals who design and build the equipment that keeps the world running, and shared what he hopes consumers will take away from this campaign.
February 09, 2026 01:24 PM
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Success requires more than talent — on this week’s FFA Today, agriculture students show us the hard work, dedication, and teamwork required to gain important skills outside of the classroom through the National FFA Organization.
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Federal assistance has helped, but the most recent row-crop losses remain on producers’ balance sheets.
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OOIDA’s Lewie Pugh discusses the EPA’s new Right to Repair guidance and other regulatory developments impacting the trucking and agriculture industries.
February 09, 2026 12:47 PM
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Seasonal price patterns can inform soybean marketing timing, particularly when harvest prices appear unusually strong or weak.
February 09, 2026 10:30 AM
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Merck’s Gary Tiller discusses new virtual fencing technology and how fence-free livestock management could change the way ranchers manage land and cattle.
February 06, 2026 05:03 PM
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