New AEM Campaign Celebrates ‘The Makers’ Powering the Agriculture Sector

Kip Eideberg with the Association of Equipment Manufacturers details its campaign spotlighting the people who build equipment vital to farming and food manufacturing.

WASHINGTON, D.C. (RFD-TV) — Farmers work to feed and clothe the world, and the machinery they rely on plays a significant role in that mission. A new campaign is now shining a spotlight on the men and women who build the equipment that powers the agricultural sector.

Kip Eideberg with the Association of Equipment Manufacturers (AEM) joined us on Wednesday’s Market Day Report for a closer look at the effort. In his interview with RFD-TV News, he explained the background of the new campaign, The Makers, and discussed how the initiative’s stories highlight the strong connection between farming and manufacturing.

Eideberg also spoke about the importance of recognizing the hardworking individuals who design and build the equipment that keeps the world running, and shared what he hopes consumers will take away from this campaign.

Related Stories
At CattleCon 2026 in Nashville, RealAg Radio’s Shaun Haney discusses profitability, consumer demand, and how the integrated U.S.–Canada beef supply chain impacts cattle producers across North America.
Dr. Peter Beetham, interim CEO of Cibus, joined us to discuss the status of EU gene-editing deregulation and its potential implications for agriculture.
Danny Munch of the American Farm Bureau joined us to discuss USDA’s latest farm income forecast, revisions to prior estimates, and what the updated data means for farmers heading into 2026.
SharkFarmer host Rob Sharkey takes us on a tour of the John Deere showcase on the trade show floor of CattleCon 2026 in Nashville.
Policies aimed at ground beef prices may primarily reshape dairy incentives rather than deliver lasting consumer savings.
Jeramy Stephens of National Land Realty breaks down current trends in the farmland real estate market and how landowners should consider water availability and its impact on land values as they plan for the year ahead.

LATEST STORIES BY THIS AUTHOR:

High fertilizer costs and global risks threaten spring margins for growers.
Be sure to catch Kim Collingsworth on Gaither Gospel Hour’s new special, “His Gift, My Story,” tonight, Friday, Feb. 27, at 6 p.m. ET, on RFD Network and streaming on RFD+
Colorado Congressman Jeff Hurd joins Champions of Rural America to share insights into the Western Caucus legislative priorities as they champion wildfire prevention and mitigation in the West.
Britt Hilton with the Oklahoma Farm Bureau joined us to discuss current conditions, producer impacts, and the road to recovery following the Ranger Road Fire.
National FFA Southern Region Vice President T. Wayne William talks about Wear Blue Day, the history of the blue jacket, and why the tradition continues to inspire pride and connection among FFA members nationwide.
Agriculture Shows
Hosted by Scott “The Cow Guy” Shellady and RFD News Markets Specialist Tony St. James, Commodity Talk delivers expert insight into the day’s ag commodity markets just before the CME opens. Only on RFD-TV and Rural Radio SiriusXM Channel 147.
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.
Everything profits from prairie. Soil, air, water — and all kinds of life! Learn how you can improve your land with prairie restoration, cover crops and prairie strips, while growing your bottom line.
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.