CALGARY, Alberta (RFD NEWS) — Discussion surrounding mandatory country-of-origin labeling (M-COOL) has intensified once again as lawmakers continue work on the Farm Bill and USDA rolls out its updated voluntary “Product of USA” labeling standard.
RealAg Radio host Shaun Haney joined us on Monday’s Market Day Report to discuss the differences between the revised “Product of USA” label and M-COOL, as well as what the latest developments could mean for cattle producers.
In his interview with RFD news, Haney said USDA’s updated “Product of USA” standard closes a previous loophole by requiring animals to be born, raised, slaughtered, and processed entirely in the United States before qualifying for the label. He noted the program remains voluntary, while mandatory M-COOL would require country-of-origin labeling on all retail beef.
With Farm Bill discussions underway, Haney said the voluntary labeling program could affect congressional efforts to reinstate mandatory M-COOL. He said some lawmakers may view the updated label as a market-based alternative, while also reducing concerns about potential trade retaliation associated with mandatory labeling.
Haney also discussed whether the voluntary program will gain enough participation to benefit cattle producers. He said 16 companies have adopted the updated label so far, but the industry will continue watching to see whether voluntary participation gains enough momentum to make a meaningful impact.
