EXCLUSIVE: USDA Expands ‘Product of USA’ Label Program with Six Additional Meat and Poultry Companies

USDA has not yet released the names of the six companies participating in the latest expansion but is expected to provide additional details following Secretary Rollins’ announcement on Friday.

Secretary Brooke Rollins high-fives an audience member backstage at RFD-TV's Rural Town Hall presented by the Western Caucus Foundation. (2026)

Secretary Brooke Rollins high-fives an audience member backstage at RFD-TV’s Rural Town Hall presented by the Western Caucus Foundation. (2026)

Kacee Anderson Photography

WASHINGTON, D.C. (RFD NEWS) — The U.S. Department of Agriculture (USDA) is expanding its voluntary “Product of USA” labeling initiative, with six additional meat and poultry companies expected to adopt the designation as part of the department’s effort to strengthen transparency in food labeling.

Agriculture Secretary Brooke Rollins is expected to announce the expansion later today.

The Product of USA label is reserved for meat, poultry and egg products that are derived from animals born, raised, slaughtered and processed in the United States. USDA says the initiative is designed to give consumers greater confidence that products carrying the label are entirely of U.S. origin while creating additional market opportunities for American farmers, ranchers and processors.

The announcement builds on the department’s broader effort to strengthen domestic livestock processing and support rural economies.

Last month, USDA launched the Strengthening Processing for U.S. Ranchers (SPUR) Program, a $500 million initiative aimed at expanding processing capacity at small- and medium-sized meat processing facilities. The department says increasing processing capacity alongside expanded adoption of the Product of USA label will help keep more of the food supply chain in the United States and return more value to rural communities.

The newest companies to adopt USDA’s Product of USA label include:

  • Creekstone Farms – Kansas
  • Caviness Beef Packers
  • CS Beef Packers – Texas
  • Greener Pastures S– Texas
  • Lone Star Beef Processors – Texas
  • Claxton Poultry Farms – Georgia

USDA continues to receive strong interest from processors across the country, with additional companies expected to adopt the Product of USA label in the coming months as consumer demand for authentic American-produced meat and poultry continues to grow.

The department says the labeling initiative is part of its ongoing effort to improve transparency for consumers while strengthening demand for products sourced entirely from American producers.

Related Stories
Industry leaders say the reopening will provide some relief, but cattle supplies will take time to normalize.
Farm Bureau economist Bern Nelson reviews the latest USDA cattle reports and market trends. Trent Stewart joins us from Superior Livestock’s Video Royale in Winnemucca, Nevada, with a live auction update.
USDA is expanding opportunities for military-affiliated applicants through an enhanced partnership with the Department of War’s SkillBridge Program and a new “100 Hires in 100 Days” initiative.
Analysts say spring wheat is trailing last year’s crop as record temperatures persist across parts of the Plains.
Douglas Port will reopen to Mexican cattle imports Aug. 24 under enhanced inspection protocols.
New agreement allows eligible state-inspected processors to ship meat products nationwide.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Chief Operating Officer Dallas Polivka highlights DPA Auctions’ online marketplace and discusses partnerships and technology aiding producers in managing equipment values.
Washington State Potato Commission Executive Director Chris Voight says China has emerged as one of the biggest competitors in global potato markets, reducing U.S. sales across the Pacific Rim.
Washburn University law professor Roger McEowen says the H-2A visa program follows a different federal payroll framework than domestic agricultural labor.
ASFMRA’s Chad Hertz also discusses farmland leasing strategies, common negotiation mistakes, and considerations for balancing rental income with long-term tenant relationships.
Crop conditions in several of the nation’s top corn-producing states remain below where they were at this point last year.
NCBA CEO Colin Woodall discusses USDA’s phased reopening of the border to cattle imports, expectations for feeder cattle supplies, and ongoing efforts to combat New World screwworm.